Greg loves visual marketing, and combines his photography, digital manipulation, and visual design skills to create product images and marketing materials that impress.
The Lightning to 3.5mm Keyring is an idea Greg had after purchasing an iPhone 7, realizing there was a new adapter to carry around, and constantly losing it. With the help of Cardinal Unlimited, LLC, he was able to turn this frustration into a portable keyring to store the adapter on a keychain when not in use.
Various images were created with short taglines marketing the product’s convenience, functionality, and stylishness. These images were used for Facebook, Instagram, and Google ads, as well as in a sliding carousel on the company’s website iphonekeyring.com (which now forwards to Amazon).
After countless prototypes, sourcing material, and assembly, the first adapter keyrings were available for sale. An Apple Partner and retail tech chain in Philadelphia, PA wanted to sell the keyrings in their store, so retail packaging needed to be created.
Greg designed this topper and sourced cellophane bags for retail display, as the final retail packaging came together.
Greg continues to work closely with Cardinal Unlimited, LLC to provide product shots, run ads, and provide Amazon support for their small team.